Minimise the time to travel between two points, without physical exhaustion.
EXPERT DISCOVERY
Evidence No. 001 · The wound
What people ask for is never what they actually need.
Unearth runs forensic interviews with your domain experts and surfaces the real requirement underneath — confirmed, scored, and structured. Not transcripts. The map of how the work really happens.
WHO THIS IS FOR
For product teams who are tired of shipping what people asked for and finding it was the wrong thing.
— Product leaders
You build from roadmap inputs that pass for requirements. Half the time the feature lands and the metric doesn't move. Unearth gives you a structured map of the work underneath — before you commit a sprint.
— Founders
You are domain-adjacent, not domain-resident. The experts you need to interview have hours, not weeks. Unearth runs the interviews to a research standard, returns confirmed extractions, and shows you where experts agree and where they don't.
— Consultancies
You bill discovery engagements. Unearth turns weeks of structured interviewing into days, with exportable specifications your clients can take to their delivery teams.
HOW AN INTERVIEW MOVES
Said → Did → Need.
Every interview walks the same path. From what an expert says, to what they actually do, to the need underneath. One real exchange with an accountant:
What they said
“Honestly we just need better reporting — something that gives me a proper dashboard.”
What they actually do
Every quarter-end I rebuild the same client report by hand — export the ledger from Sage, re-sort it by client then category, paste it into a template a senior made years ago, screenshot the summary, PDF it, email to the partner for signoff. Tom replies the next morning.
What they actually need
Produce a client-ready quarterly report from ledger data, without manual re-sorting or template rebuilding.
WHAT YOU GET
Not a transcript. A map of how the work really happens.
Every campaign closes with a structured map of the domain it was pointed at. Confirmed by experts. Scored. Exportable.
— Confirmed extractions
Each extraction agreed to by the expert, with a confidence score and the count of experts who corroborated it.
— Aggregated findings
The same need described in different words by different experts is linked. Surfaces where people agree and where they contradict.
— Workflow diagrams
The real shape of how the work moves — steps, owners, breakdowns, the rework loop everyone has but nobody documents.
— Outcome specifications
Structured Jobs-to-be-Done outcome statements per workflow. Ready to feed a delivery team's planning process.
— Export · JSON · PDF · Public API · Webhooks on confidence thresholds
IN OPERATION
Four steps. No sales call.
- You define the scope.Pick a domain. Set the questions you need answered. Ten minutes.ADMIN
- You invite the experts.They click a link. No account. No signup. Verify by email and they are in the conversation.EXPERT
- Unearth conducts the interview.Forensic, not chatty. Every understanding is played back to the expert and confirmed live.AGENT
- You export the result.Confirmed extractions, workflow diagrams, outcome specs — to JSON, PDF, or the API.OUTPUT
LAST PLATE