Your domain expertsexpertsusers have the answers.
It’s buried in the stories they tell.
What they say
“We need a loyalty app”
What they actually do
“I keep a notebook behind the register with what my regulars order because the system doesn’t remember anything about them”
What they need
“Recognise returning customers and recall their preferences without relying on individual staff memory”
From what they say — to what they need
Unearth what your
experts really know
Your experts speak in solutions. We surface the real requirements that no survey, workshop, or feature request ever will.
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The process
How it works
Invite experts
Send a link to your domain experts. They click, verify their email, and start talking. No accounts, no onboarding, no friction.
AI interviews
Our agent conducts deep discovery interviews — reconstructing specific past events, not asking hypotheticals. It gets past what people think they do to what they actually do, using research-grade techniques adapted from the best human interviewers.
Confirm understanding
Throughout the conversation, the agent plays back what it’s heard and asks experts to confirm, correct, or challenge its understanding. These moments of validation — especially the corrections — are where the most valuable insights emerge.
The full picture
You get structured workflow diagrams, force quadrants, opportunity scores, and outcome specifications — all built from confirmed expert knowledge. Not a transcript. A research-grade map of how work really happens, ready to drive product decisions.
You decide what to ask and who to ask.
The AI handles the conversation. You call the shots.
What makes it different
Why this works when surveys
and workshops don’t
Not a chatbot. A discovery engine.
Reconstructs specific past events with sensory detail — time, place, who was there, what happened. The agent never asks “Why?”, never accepts vague answers, and never lets solution-talk persist. It gets to the real story.
Solution → Problem
“I need a spreadsheet template” becomes “Minimize the time spent categorising 200 transactions monthly without automation.” Every solution someone describes is treated as a symptom — systematically unwound to the real underlying need.
Confirmed, not assumed.
The agent doesn’t silently record. It plays back its understanding and asks experts to confirm, correct, or challenge it. Corrections reveal exactly where assumptions were wrong — making them the most valuable data point in the entire conversation.
Cross-expert intelligence
When multiple people describe the same pattern — even with different terminology — the system links them. Produces confidence-scored findings aggregated across all interviews, surfacing where people agree and where they contradict.
Who it’s for
Built for anyone who needs to understand people
Know your customers before they tell you
Stop guessing what your customers want. Interview the people who use your product or service and uncover the patterns you’ve been too close to see.
Ship what actually matters
Get past feature requests to the real jobs your users are trying to do. Build from confirmed expert knowledge, not assumptions and backlogs.
Deliver findings in days, not months
Run expert interviews at scale and hand your client a structured brief backed by evidence — not a deck full of opinions from a two-day workshop.
See across teams and silos
Interview experts across departments and surface the patterns nobody could see from inside a single team. Find where processes break down and why.
Stop guessing.
Start discovering.
Turn what your experts know into what your team can act on.
Start discovering →